Master's in Corporate Communication
Conviértete en pieza fundamental para la toma de decisiones
Its objective is to train specialists with solid theoretical foundations in corporate communication who develop and implement internal and external communication strategies, identity strategies, and corporate reputation management strategies.
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Master's in Corporate Communication
Título Obtenido:
Master's Degree in Corporate Communication
Inicio de clases:
JULY
Graduate
Profile
- Understand the role of communication in strategic management and its relationship with the basic managerial functions of planning, organization, and control.
- Knowledge of the elements that make up corporate culture and understanding of its formation and modification process.
- Ability to situate the company and its reputation within the current economic and social context.
- Ability to build a Corporate Social Responsibility program.
- Ability to diagnose an organization’s culture and propose improvement actions.
- Understanding of the elements that make up and shape corporate image and reputation, respectively.
- Knowledge of audit techniques and management models, and ability to apply them in practice.
- Ability to select and classify the target communication media for a company’s or institution’s informational communication.
- Ability to put public relations techniques into practice according to corporate objectives.
- Design procedures for offering and providing external communication services capable of generating added value.
- Ability to understand communication ethics as a framework for sound professional practice.
- Knowledge of the process that guides communication research: defining the object of study, determining objectives, design, sources, techniques, data collection, and data analysis.
- Understanding of the importance of research as an essential tool for communication decision-making.
- Ability to understand the influence of internal communication in relation to the company’s culture and strategy.
Explore our brochure and discover in depth everything we offer, with clear details about the process, what’s included, and how to get started.
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Application Processes
Alumni
An exclusive track for Universidad ECOTEC graduates. It provides access to graduate programs through a preferential admission process and support with requirement validation, while maintaining the corresponding academic and documentary compliance.
Credit Transfer
This process allows the transfer of credits and/or courses passed in programs at the same level or from one academic level to another.
Credit transfer may be carried out through a comparative analysis of the micro-curriculum contents, provided that the content, depth, and class hours of the course, subject, or its equivalent are at least 80% equivalent to those of the receiving institution.
