Master's in Digital Marketing and Social Media
Become a key player in decision-making
Its objective is to train leaders who strategically lead digital marketing processes through the design, development, and implementation of digital plans oriented toward customer satisfaction and the fulfillment of organizational objectives.
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Master's in Digital Marketing and Social Media
Inicio de clases:
MAY
Título Obtenido:
Master's Degree in Digital Marketing and Social Media
Graduate
Profile
- Analyze the reality within the continuous-change processes of the digital environment in order to select, develop, and apply digital marketing and social media strategies aligned with the organization’s business plan.
- Design, implement, and analyze a Digital Marketing Plan, from prior research and strategic planning based on diagnostic and analytical methodology, taking into consideration the process of adapting strategies to the virtual environment.
- Develop essential values and attitudes that a digital marketing professional must possess, through a methodology that strengthens teamwork, effort, respect, and the willingness to resolve conflicts—essential and inevitable in any social setting—in a cooperative and negotiating manner.
- Design and manage innovative projects based on the intensive and efficient use of digital tools in the different areas of digital marketing and social media.
- Develop digital strategies, supported by scientific tools and methods and appropriate epistemic components, to build successful digital marketing campaigns.
- Identify, analyze, and diagnose issues specific to digital marketing and social media, and establish coherent plans, alternatives, and conclusions regarding those issues.
- Understand the digital environment and context from various perspectives in order to properly apply the basic principles of customer-oriented marketing and support the creation of a differentiated value proposition.
Explore our brochure and discover in depth everything we offer, with clear details about the process, what’s included, and how to get started.
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Application Processes
Alumni
An exclusive track for Universidad ECOTEC graduates. It provides access to graduate programs through a preferential admission process and support with requirement validation, while maintaining the corresponding academic and documentary compliance.
Credit Transfer
This process allows the transfer of credits and/or courses passed in programs at the same level or from one academic level to another.
Credit transfer may be carried out through a comparative analysis of the micro-curriculum contents, provided that the content, depth, and class hours of the course, subject, or its equivalent are at least 80% equivalent to those of the receiving institution.
