Bachelor's Degree in Marketing

Become a key contributor to decision-making processes

Trains new Marketing professionals to plan and design innovative market
models and processes, recognizing value generation and brand
management, and evaluating real problems in consumer goods and
service companies through collaborative learning and academic
technological tools for the organization’s social recognition, with
professional responsibility and creativity.

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Bachelor's Degree in Marketing

Inicio de clases:

May 18, 2026

Modalidad:

100% Online

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Graduate
Profile

Carry out processes for analyzing and interpreting information in diverse
contexts, promoting the assessment of data in order to issue well-founded
judgments, while maintaining a reflective and respectful approach toward
different viewpoints with the purpose of contributing effective solutions to
complex problems.
Effectively lead work teams, assuming commitments that contribute to the
improvement and development of an organization, promoting collaborative leadership to strenght cohesion and the achievement of shared objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of
concepts and the identification of relationships among factors to address
challenges in an innovative way, while maintaining an open and flexible
attitude toward change and a critical approach to implementing original
and creative solutions.
Develop a logical and structured sequence of research processes
autonomously and creatively, for the generation of new knowledge and the
application and strengthening of existing knowledge, collecting and
analyzing data clearly and coherently, while maintaining a critical and
ethical approach throughout all stages of the research process.
Propose effective marketing strategies based on an understanding of the
needs, preferences, and expectations of clients and consumers in dynamic
and competitive environments, providing a customer-value approach
within organizations and strengthening long-term relationships while acting
with empathy, responsibility, and ethical commitment.
Analyze market trends, scenarios, and dynamics by interpreting qualitative
and quantitative data in order to anticipate opportunities and risks in
diverse economic, business, and social contexts, proposing innovative
solutions to future market demands while acting with creativity, strategic
thinking, and resilience in response to environmental changes.
Adaptability: Designs marketing strategies in diverse and changing
contexts and environments, evaluating market demands, consumer trends,
and innovative technologies in order to develop flexible and effective
solutions to unforeseen challenges, demonstrating resilience, creativity,
and continuous learning ability to maintain business competitiveness with
an ethical, results-oriented approach.
Results orientation: Develops marketing strategies focused on achieving
objectives, using key performance indicators to measure and improve the
effectiveness of implemented actions in a context of interaction with the
organization’s different stakeholders, promoting responsibility,
transparency, and collaboration among different actors.

Explore our brochure and learn in detail about everything we offer, with clear information about the process, what it includes, and how to get started.

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Learn About Our
Application Process

Full Degree Program

Professional Experience Validation

– National ID Card
– Passport-Size Photo
– High School Diploma registered with the Ministry of Education (include the text “Download the document here” with a hyperlink to the Ministry of Education website)
– IESS Employment History Report
– Employment Certificate
– Red de Educadores Agreement Certificate
– Professional Services Certificates (Optional Document)
– RUC Certificate (Optional Document)
– Sworn Declaration (Optional Document)
– B1 English Language Certificate (Optional Document)

Technology Degree Holders
(Graduates from Other Institutions)

Credit Transfer from Other Institutions

– National ID Card
– Passport-Size Photo
– High School Diploma registered with the Ministry of Education (include the text “Download the document here” with a hyperlink to the Ministry of Education website)
– Academic Transcript or Certificate of Completed Courses
– B1 English Language Certificate (Optional Document)

Second Degree – ECOTEC Alumni

– National ID Card
– Passport-Size Photo
– Undergraduate Degree (Registered with SENESCYT)
– Academic record or certificate of completed courses
– B1 English Language Certificate (Optional Document)

ARGOS